RealMen Conference

What is with Christian City Church and their use of Men in titles?
I mean we've got the RealMen Conference, which really sounds like some bad tasting 80's gig!
It also re-minds me of the Joe Jackson song Real Men.

Here is a verse from those lyrics:
See the nice boys - dancing in pairs
Golden earring golden tan
Blow-wave in the hair
Sure they're all straight - straight as a line
All the gays are macho
Cant you see their leather shine

(no derogative meanings are implied towards gay men by the use of the above lyrics in relationship to the Christian City Church RealMen Conference).

Christian City Care named its welfare work program Men At Work (wonder if that was Trademark infringement)

Men At Work - Land Down under verse:
Lying in a den in Bombay
With a slack jaw, and not much to say
I said to the man, "Are you trying to tempt me
Because I come from the land of plenty?"

That sounds a bit too much like a Money sermon from Christian City Church Whitehorse.